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29 May 2013
SPEAKING AT THE BEIJING SPORTS UNIVERSITY
Priscilla Ho, CEO of Prescient Group, was invited by the Beijing Sports University to be one of the main speakers at the "Stadium Development Conference". The audiance was exclusively composed by Chinese local sporting authorities, stadium representatives and agencies from numbers of cities. Very often, stadium management overlooks the importance of "programming", consumer experience and sponsor/media's needs... After the success of major events such as the Olympic games or the Asian games, local authorities have to face most of the time with the lack of rentability of the stadium. It was the occasion to explain how local stadium authorities should look at how to better service the consumer, sponsors and media in order to define the right strategy and commercial platforms.
24 - 28 November 2012
ATTENDING SOCCEREX GLOBAL CONVENTION
Prescient team attended the 2012 Soccerex Global Convention in Rio de Janeiro, and tried to connect Chinese brands to the worldclass football events/platforms. Soccerex is considered as the best soccer forum in the world, getting together all the major industry players and brands from around the world. We met Ronaldo, Vice-Chairman of FIFA World Cup, Ministry of Sports (Brazil).....
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