Bird's Nest stadium

ROLE: Only Marketing Consultancy and Agency for building up the branding and sponsorship platform SOLUTIONS: - Established unique brand positioning for Bird’s Nest after conducting nationwide research, brand analysis and brainstorming workshop - Developed strategic partnership with number of blue chip brands, like Sinopec, Lax, 3M and Sohu RESULTS: - Developed a brand-centric branding and sponsorship approach for being “World-class Melting Pot” Secured 10+ major sponsors