Fedex & Chinese Badminton team

ROLE: Sports Marketing Consultancy SOLUTIONS: After in-depth research of sponsorship opportunities and “scoring card”, we presented an strategic sport sponsorship proposal to its US headquarter for approval. - Developed an integrated sponsorship plan with single-minded message “Mission delivers” RESULTS: - By integrating FedEx’s brand image, consumer’s passion and integrated communications, FedEx exceeded its key competitors within 9 months to become the leader in terms of market share