TCL and Asian Games 2010

ROLE: Sports Marketing Consultancy and Project Management SOLUTION: -Developed sponsorship marketing plan for TCL in related to Asian Games Reevaluate team sponsorship strategy and assisted the sponsorship negotiation for Chinese men's basketball team and the CBA RESULTS: For two years in the Asian games, TCL brand value rose to $45.808 billion from 41.7 billion Achieved to be the most iconic sponsor in Asian games, getting the praises from OCA management, GZOC and consumers too.