ROLE: Sports Marketing Consultancy SOLUTIONS: - Negotiated with IOC and BOCOG for being “Local Insurance Partner” with a sensible approach - Developed detailed sponsorship plan with the marketing and various key departments - Managed to kick-start internal marketing and iconic “10,000 ticket give-away” promotion RESULTS: -Successfully assisted PICC to complete contract negotiation and sign sponsorship agreement with BOCOG by sharing the rights with the other global insurance partner