BENQ & Euro Cup

ROLE: Sports Marketing Consultancy (Global) SOLUTIONS: - Assisted to negotiate and sign Euro Cup 2004 - Put Euro 2004 at the “focal point” of BenQ’s marketing strategy for developing a BenQ Euro Cup sponsorship plan RESULTS: - BenQ successfully improved to become an international brand with a local brand image in Asia and Europe markets - Sales revenue increased 40%, and the number of channel distribution increased, too.