ROLE: Sports Marketing Consultancy SOLUTIONS: - Reinvented the new Vatti brand positioning based on a more insightful, legitimate consumer research - Even led a high standard, int’l creative team to develop Olympic TV Theme TVC Developed Vatti brand driven sponsorship plan RESULTS: - Got Chairman and senior management’s high appraisal for defining Vatti’s brand essense in one-go - Lined up highly professional team to develop end-to-end solutions