Midea and Swimming & Diving team

ROLE: Only Sports Marketing Consultancy SOLUTIONS: - Professionally negotiated and signed contract with the federation and more importantly managed federation’s right delivery as per the contract - Developed sponsorship master plan for Midea corporate Created Midea’s themed event and successfully drove business units’ activation RESULTS: -Successfully increased Midea’s sponsorship awareness and favorability through employing “Sport + Charity” strategy and series of themed events