Lenovo & 2008 Beijing Olympics

ROLE: Only Sports Marketing Consultancy kick-starting the TOP negotiation and sponsorship planning (Global) SOLUTIONS: - Negotiated with IOC, BOCOG, TOROC & USOC with thoughtful approach - Developed detailed sponsorship plan and managed to deliver from 2004-2008 RESULTS: - Successfully helped the first TOP contract signed with good balance of investment and rights - Transited from a local Chinese to an international brand through Olympic sponsorship planning and sensible leveraging