ROLE:
Sports Marketing Consultancy (Global)
SOLUTIONS:
- Assisted to negotiate and sign Euro Cup 2004
- Put Euro 2004 at the “focal point” of BenQ’s marketing strategy for developing a BenQ Euro Cup sponsorship plan
RESULTS:
- BenQ successfully improved to become an international brand with a local brand image in Asia and Europe markets
- Sales revenue increased 40%, and the number of channel distribution increased, too.

ROLE:
Only Sports Marketing Consultancy kick-starting the TOP negotiation and sponsorship planning (Global)
SOLUTIONS:
- Negotiated with IOC, BOCOG, TOROC & USOC with thoughtful approach
- Developed detailed sponsorship plan and managed to deliver from 2004-2008
RESULTS:
- Successfully helped the first TOP contract signed with good balance of investment and rights
- Transited from a local Chinese to an international brand through Olympic sponsorship planning and sensible leveraging

ROLE:
Only Sports Marketing Consultancy for whole Olympic planning
SOLUTIONS:
Developed whole sponsorship master planwith the marketing teams
Initiated the “Tsingtao Beer Olympic Roadshow” project by designing the whole project and convincing local office’s participation…
Developed an integrated leveraging programs to co-ordinate internal and external forces
RESULTS:
Successfully turned Tsingtao Beer into a younger, energetic brands than before and more importantly drove good sales

ROLE:
Sports Marketing Consultancy and Project Management
SOLUTION:
-Developed sponsorship marketing plan for TCL in related to Asian Games
Reevaluate team sponsorship strategy and assisted the sponsorship negotiation for Chinese men's basketball team and the CBA
RESULTS:
For two years in the Asian games, TCL brand value rose to $45.808 billion from 41.7 billion
Achieved to be the most iconic sponsor in Asian games, getting the praises from OCA management, GZOC and consumers too.

ROLE:
Sports Marketing Agency
SOLUTIONS:
- Selected and recommend Justin Gatlin for Xtep to sign as its first int’l runner
- Assisted Xtep and Justin Gatlin to deliver all the rights and even shoe solution during the London Olympic Games
- Managed Justin Gatlin and Xtep’s major PR activities during the London Olympic Games
RESULTS:
- Effectively reinforced Xtep’s support for Justin’s reborn for getting gold, silver and bronze medals during the London Olympic Games

ROLE:
Sports Marketing Consultancy
SOLUTIONS:
After in-depth research of sponsorship opportunities and “scoring card”, we presented an strategic sport sponsorship proposal to its US headquarter for approval.
- Developed an integrated sponsorship plan with single-minded message “Mission delivers”
RESULTS:
- By integrating FedEx’s brand image, consumer’s passion and integrated communications, FedEx exceeded its key competitors within 9 months to become the leader in terms of market share

ROLE:
Only Sports Marketing Consultancy
SOLUTIONS:
- Professionally negotiated and signed contract with the federation and more importantly managed federation’s right delivery as per the contract
- Developed sponsorship master plan for Midea corporate
Created Midea’s themed event and successfully drove business units’ activation
RESULTS:
-Successfully increased Midea’s sponsorship awareness and favorability through employing “Sport + Charity” strategy and series of themed events

ROLE:
Sports Marketing Consultancy
SOLUTIONS:
- Advised to negotiate and finalize contract with BOCOG for being one of the Beijing Olympic Partners
- Built up key leveraging projects, like sponsoring Bird’s Nest, promotion campaign, internal motivation and hospitality
RESULTS:
- Achieved the set objectives for contributing and supporting Beijing Olympic Games
- Got high assessment from the Central Government regarding the final report of sponsoring the Beijing Olympic Games

ROLE:
Sports Marketing Consultancy
SOLUTIONS:
- Negotiated with IOC and BOCOG for being “Local Insurance Partner” with a sensible approach
- Developed detailed sponsorship plan with the marketing and various key departments
- Managed to kick-start internal marketing and iconic “10,000 ticket give-away” promotion
RESULTS:
-Successfully assisted PICC to complete contract negotiation and sign sponsorship agreement with BOCOG by sharing the rights with the other global insurance partner

ROLE:
Sports Marketing Consultancy
SOLUTIONS:
- Reinvented the new Vatti brand positioning based on a more insightful, legitimate consumer research
- Even led a high standard, int’l creative team to develop Olympic TV Theme TVC
Developed Vatti brand driven sponsorship plan
RESULTS:
- Got Chairman and senior management’s high appraisal for defining Vatti’s brand essense in one-go
- Lined up highly professional team to develop end-to-end solutions

ROLE:
Sports Marketing Consultancy and Project Management
SOLUTIONS:
- Developed and managed HYX’s global design project of the Chinese Olympic Team’s official uniform
- Generated more publicity by inviting more high level institution and persons to participate
- Redefined HYX’s brand positioning based on a more insightful analysis
RESULTS:
- Generated high noise across the regions and among Chinese consumer
- Acquired the management’s recognition for HYX’s brand positioning

ROLE:
Sports Marketing Agency
SOLUTIONS:
- Assisted adidas China to define the Olympic contract in details
- Supported the marketing team to fully explore the rights and complete the sponsorship planning
RESULTS:
- Effectively utilized the contract’s rights and completed a great sponsorship during the Beijing Olympic Games

ROLE:
Sports Marketing Consultancy
SOLUTIONS:
- After extensive research, Prescient devised a unique, creative sponsorship plan for Toyota
- Selected and signed with seven athletes from the Chinese Swimming, Synchronized Swimming, Gymnastics and Badminton Teams to participate in a series of activities at “Reiz” launch events.
RESULTS:
- By matching the feature between the car and athletes, creatively developed this as Toyota’s Olympian Roadshow at a effective costing...

ROLE:
Sports Marketing Consultancy for Olympic Technical Project
SOLUTIONS:
- Assisted Huawei’s technical team for the know-how of providing technical support for China Mobile and stadium in the backend
- Developed detailed technical plan with various key departments
RESULTS:
- Successfully won the bid for providing majority product solutions for China Mobile and many stadia during the Beijing Olympic Games

ROLE:
Agency
SOLUTIONS:
- As the agency of Bird’s Nest, we identified and signed 3M as Bird’s Nest’s “Official Supplier” for over 10 years
- Provided all the key product solutions and investment to support Bird’s Nest enormous construction

ROLE
Sports Marketing Agency (for Bird’s Nest)
SOLUTIONS:
- Brought in the Bird’s Nest Snowing Festival sponsorship for Yili and became one of the major sponsors
- Assisted to successfully set up Yili’s Pavilion as the centre piece of the festival
RESULTS:
- Created a good consumer experience event in Beijing and generated some good publicity for Yili

ROLE:
Sports Marketing Agency for the Barcelona China Tour
SOLUTIONS:
- Selected and recommend FC Barcelona China Tour sponsorship for Audi to sign as its Title Sponsor
- Secured contract and manage to oversee FCB event promoter to deliver all the rights for Audi China
- Advised leveraging ideas for Audi and its PR agency
RESULTS:
- Successfully executed the tournament and Audi’s sponsorship

ROLE:
Sports Marketing Agency
SOLUTIONS:
- Totally developed a new tournament concept for Samsung China – Four Nations Soccer Championship
- Act as event promoter by securing contract with Chinese Football Association, inviting/managing all three national teams to participate, promoting throughout key media and operating the event
RESULTS:
Highly satisfied with the excellent result of driving high media exposure, developing Samsung’s ownerable event and managing CFA’s rights delevery

ROLE:
Sports Marketing Agency for Team China (during ISL)
SOLUTIONS:
Developed a tailor-made proposal for Philips sponsoring Team China (i.e. the Chinese National Football Team program for qualifying into FIFA World Cup 2002)
Secured Philips as first presenting partner for Team China for supporting all men’s, women’s and youth team going to the world stage
RESULTS:
For the public, this had helped Philips generate high media exposure in co-ordination with its youth football program.

ROLE:
Corporate hosptality service provider
SOLUTIONS:
- We provided corporate hospitality service for Shell’s management board for hosting conference and participating into the Olympic opening ceremony.
Results:
- The senior management expressed satisfaction of the whole program

ROLE:
- Corporate hospitality program planer implementer
SOLUTIONS:
- Without being Beijing Olympic sponsors, Tai Kang requested us to plan and implement for a Tai Kang corporate hospitality program in order to reward top salespersons and partners.
- They attended all the opening/closing ceremony and key tournaments of Beijing Olympic Games.
RESULTS:
- At the end, the management expressed high regard for the flawless program.

ROLE:
Only Marketing Consultancy and Agency for building up the branding and sponsorship platform
SOLUTIONS:
- Established unique brand positioning for Bird’s Nest after conducting nationwide research, brand analysis and brainstorming workshop
- Developed strategic partnership with number of blue chip brands, like Sinopec, Lax, 3M and Sohu
RESULTS:
- Developed a brand-centric branding and sponsorship approach for being “World-class Melting Pot”
Secured 10+ major sponsors

ROLE:
Only Marketing Consultancy and Agency for building up the branding and sponsorship platform
SOLUTIONS
- Established unique brand positioning for Water Cube after conducting nationwide research, brand analysis and brainstorming workshop
- Developed strategic partnership with number of blue chip brands, like Hosa and Kang Jia
RESULTS:
- Developed a brand-centric branding and sponsorship approach for being “Totally Cool”

ROLE:
Only Marketing Consultancy and Agency for building up the branding and sponsorship platform
SOLUTIONS:
- Developed unique brand positioning for National Indoor Stadium after conducting insightful research, brand analysis and brainstorming workshop
- Set up whole sponsorship platform with innovative rights distribution, legitimate valuation and professional proposal
RESULTS:
- Got high appraisal from the National Indoor Stadium’s top management for our professionalism

ROLE:
Sports Marketing Consultancy
SOLUTIONS:
- Defined a unique branding as “Blue Pilot” with focused themed events around “sport, entertainment and education”
- Established first professional sponsorship platform with well-defined rights, valuation and key leveraging projects…
RESULTS:
- Develop more professional, well-defined event platforms by focusing “Blue Pilot” theme
- Secured Audi and many major sponsors after developed this professional platform

ROLE:
Exclusive Sports Marketing Agency for Team China (during ISL)
SOLUTIONS:
Launched a totally new marketing program for the Chinese National Football Association regarding how to build the national team qualifying into FIFA World Cup 2002
Developed whole commercial platform and managed all operation and promotion
Brought in Bora as the “magic coach”, 12+ matches p.a., nationwide broadcast…
RESULTS:
Developed critical turn-key solution for CFA by bringing in professional management

ROLE:
Sports Marketing Consultancy (Global)
SOLUTIONS:
- Assisted to negotiate and sign Euro Cup 2004
- Put Euro 2004 at the “focal point” of BenQ’s marketing strategy for developing a BenQ Euro Cup sponsorship plan
RESULTS:
- BenQ successfully improved to become an international brand with a local brand image in Asia and Europe markets
- Sales revenue increased 40%, and the number of channel distribution increased, too.

ROLE:
Only Sports Marketing Consultancy kick-starting the TOP negotiation and sponsorship planning (Global)
SOLUTIONS:
- Negotiated with IOC, BOCOG, TOROC & USOC with thoughtful approach
- Developed detailed sponsorship plan and managed to deliver from 2004-2008
RESULTS:
- Successfully helped the first TOP contract signed with good balance of investment and rights
- Transited from a local Chinese to an international brand through Olympic sponsorship planning and sensible leveraging

ROLE:
Only Sports Marketing Consultancy for whole Olympic planning
SOLUTIONS:
Developed whole sponsorship master planwith the marketing teams
Initiated the “Tsingtao Beer Olympic Roadshow” project by designing the whole project and convincing local office’s participation…
Developed an integrated leveraging programs to co-ordinate internal and external forces
RESULTS:
Successfully turned Tsingtao Beer into a younger, energetic brands than before and more importantly drove good sales

ROLE:
Sports Marketing Consultancy and Project Management
SOLUTION:
-Developed sponsorship marketing plan for TCL in related to Asian Games
Reevaluate team sponsorship strategy and assisted the sponsorship negotiation for Chinese men's basketball team and the CBA
RESULTS:
For two years in the Asian games, TCL brand value rose to $45.808 billion from 41.7 billion
Achieved to be the most iconic sponsor in Asian games, getting the praises from OCA management, GZOC and consumers too.

ROLE:
Sports Marketing Agency
SOLUTIONS:
- Selected and recommend Justin Gatlin for Xtep to sign as its first int’l runner
- Assisted Xtep and Justin Gatlin to deliver all the rights and even shoe solution during the London Olympic Games
- Managed Justin Gatlin and Xtep’s major PR activities during the London Olympic Games
RESULTS:
- Effectively reinforced Xtep’s support for Justin’s reborn for getting gold, silver and bronze medals during the London Olympic Games

ROLE:
Sports Marketing Consultancy
SOLUTIONS:
After in-depth research of sponsorship opportunities and “scoring card”, we presented an strategic sport sponsorship proposal to its US headquarter for approval.
- Developed an integrated sponsorship plan with single-minded message “Mission delivers”
RESULTS:
- By integrating FedEx’s brand image, consumer’s passion and integrated communications, FedEx exceeded its key competitors within 9 months to become the leader in terms of market share

ROLE:
Only Sports Marketing Consultancy
SOLUTIONS:
- Professionally negotiated and signed contract with the federation and more importantly managed federation’s right delivery as per the contract
- Developed sponsorship master plan for Midea corporate
Created Midea’s themed event and successfully drove business units’ activation
RESULTS:
-Successfully increased Midea’s sponsorship awareness and favorability through employing “Sport + Charity” strategy and series of themed events

ROLE:
Sports Marketing Consultancy
SOLUTIONS:
- Advised to negotiate and finalize contract with BOCOG for being one of the Beijing Olympic Partners
- Built up key leveraging projects, like sponsoring Bird’s Nest, promotion campaign, internal motivation and hospitality
RESULTS:
- Achieved the set objectives for contributing and supporting Beijing Olympic Games
- Got high assessment from the Central Government regarding the final report of sponsoring the Beijing Olympic Games

ROLE:
Sports Marketing Consultancy
SOLUTIONS:
- Negotiated with IOC and BOCOG for being “Local Insurance Partner” with a sensible approach
- Developed detailed sponsorship plan with the marketing and various key departments
- Managed to kick-start internal marketing and iconic “10,000 ticket give-away” promotion
RESULTS:
-Successfully assisted PICC to complete contract negotiation and sign sponsorship agreement with BOCOG by sharing the rights with the other global insurance partner

ROLE:
Sports Marketing Consultancy
SOLUTIONS:
- Reinvented the new Vatti brand positioning based on a more insightful, legitimate consumer research
- Even led a high standard, int’l creative team to develop Olympic TV Theme TVC
Developed Vatti brand driven sponsorship plan
RESULTS:
- Got Chairman and senior management’s high appraisal for defining Vatti’s brand essense in one-go
- Lined up highly professional team to develop end-to-end solutions

ROLE:
Sports Marketing Consultancy and Project Management
SOLUTIONS:
- Developed and managed HYX’s global design project of the Chinese Olympic Team’s official uniform
- Generated more publicity by inviting more high level institution and persons to participate
- Redefined HYX’s brand positioning based on a more insightful analysis
RESULTS:
- Generated high noise across the regions and among Chinese consumer
- Acquired the management’s recognition for HYX’s brand positioning

ROLE:
Sports Marketing Agency
SOLUTIONS:
- Assisted adidas China to define the Olympic contract in details
- Supported the marketing team to fully explore the rights and complete the sponsorship planning
RESULTS:
- Effectively utilized the contract’s rights and completed a great sponsorship during the Beijing Olympic Games

ROLE:
Sports Marketing Consultancy
SOLUTIONS:
- After extensive research, Prescient devised a unique, creative sponsorship plan for Toyota
- Selected and signed with seven athletes from the Chinese Swimming, Synchronized Swimming, Gymnastics and Badminton Teams to participate in a series of activities at “Reiz” launch events.
RESULTS:
- By matching the feature between the car and athletes, creatively developed this as Toyota’s Olympian Roadshow at a effective costing...

ROLE:
Sports Marketing Consultancy for Olympic Technical Project
SOLUTIONS:
- Assisted Huawei’s technical team for the know-how of providing technical support for China Mobile and stadium in the backend
- Developed detailed technical plan with various key departments
RESULTS:
- Successfully won the bid for providing majority product solutions for China Mobile and many stadia during the Beijing Olympic Games

ROLE:
Agency
SOLUTIONS:
- As the agency of Bird’s Nest, we identified and signed 3M as Bird’s Nest’s “Official Supplier” for over 10 years
- Provided all the key product solutions and investment to support Bird’s Nest enormous construction

ROLE
Sports Marketing Agency (for Bird’s Nest)
SOLUTIONS:
- Brought in the Bird’s Nest Snowing Festival sponsorship for Yili and became one of the major sponsors
- Assisted to successfully set up Yili’s Pavilion as the centre piece of the festival
RESULTS:
- Created a good consumer experience event in Beijing and generated some good publicity for Yili

ROLE:
Sports Marketing Agency for the Barcelona China Tour
SOLUTIONS:
- Selected and recommend FC Barcelona China Tour sponsorship for Audi to sign as its Title Sponsor
- Secured contract and manage to oversee FCB event promoter to deliver all the rights for Audi China
- Advised leveraging ideas for Audi and its PR agency
RESULTS:
- Successfully executed the tournament and Audi’s sponsorship

ROLE:
Sports Marketing Agency
SOLUTIONS:
- Totally developed a new tournament concept for Samsung China – Four Nations Soccer Championship
- Act as event promoter by securing contract with Chinese Football Association, inviting/managing all three national teams to participate, promoting throughout key media and operating the event
RESULTS:
Highly satisfied with the excellent result of driving high media exposure, developing Samsung’s ownerable event and managing CFA’s rights delevery

ROLE:
Sports Marketing Agency for Team China (during ISL)
SOLUTIONS:
Developed a tailor-made proposal for Philips sponsoring Team China (i.e. the Chinese National Football Team program for qualifying into FIFA World Cup 2002)
Secured Philips as first presenting partner for Team China for supporting all men’s, women’s and youth team going to the world stage
RESULTS:
For the public, this had helped Philips generate high media exposure in co-ordination with its youth football program.

ROLE:
Corporate hosptality service provider
SOLUTIONS:
- We provided corporate hospitality service for Shell’s management board for hosting conference and participating into the Olympic opening ceremony.
Results:
- The senior management expressed satisfaction of the whole program

ROLE:
- Corporate hospitality program planer implementer
SOLUTIONS:
- Without being Beijing Olympic sponsors, Tai Kang requested us to plan and implement for a Tai Kang corporate hospitality program in order to reward top salespersons and partners.
- They attended all the opening/closing ceremony and key tournaments of Beijing Olympic Games.
RESULTS:
- At the end, the management expressed high regard for the flawless program.

ROLE:
Only Marketing Consultancy and Agency for building up the branding and sponsorship platform
SOLUTIONS:
- Established unique brand positioning for Bird’s Nest after conducting nationwide research, brand analysis and brainstorming workshop
- Developed strategic partnership with number of blue chip brands, like Sinopec, Lax, 3M and Sohu
RESULTS:
- Developed a brand-centric branding and sponsorship approach for being “World-class Melting Pot”
Secured 10+ major sponsors

ROLE:
Only Marketing Consultancy and Agency for building up the branding and sponsorship platform
SOLUTIONS
- Established unique brand positioning for Water Cube after conducting nationwide research, brand analysis and brainstorming workshop
- Developed strategic partnership with number of blue chip brands, like Hosa and Kang Jia
RESULTS:
- Developed a brand-centric branding and sponsorship approach for being “Totally Cool”

ROLE:
Only Marketing Consultancy and Agency for building up the branding and sponsorship platform
SOLUTIONS:
- Developed unique brand positioning for National Indoor Stadium after conducting insightful research, brand analysis and brainstorming workshop
- Set up whole sponsorship platform with innovative rights distribution, legitimate valuation and professional proposal
RESULTS:
- Got high appraisal from the National Indoor Stadium’s top management for our professionalism

ROLE:
Sports Marketing Consultancy
SOLUTIONS:
- Defined a unique branding as “Blue Pilot” with focused themed events around “sport, entertainment and education”
- Established first professional sponsorship platform with well-defined rights, valuation and key leveraging projects…
RESULTS:
- Develop more professional, well-defined event platforms by focusing “Blue Pilot” theme
- Secured Audi and many major sponsors after developed this professional platform

ROLE:
Exclusive Sports Marketing Agency for Team China (during ISL)
SOLUTIONS:
Launched a totally new marketing program for the Chinese National Football Association regarding how to build the national team qualifying into FIFA World Cup 2002
Developed whole commercial platform and managed all operation and promotion
Brought in Bora as the “magic coach”, 12+ matches p.a., nationwide broadcast…
RESULTS:
Developed critical turn-key solution for CFA by bringing in professional management