Hang Yuan Xiang

ROLE: Sports Marketing Consultancy and Project Management SOLUTIONS: - Developed and managed HYX’s global design project of the Chinese Olympic Team’s official uniform - Generated more publicity by inviting more high level institution and persons to participate - Redefined HYX’s brand positioning based on a more insightful analysis RESULTS: - Generated high noise across the regions and among Chinese consumer - Acquired the management’s recognition for HYX’s brand positioning