Tsintao Beer & 2008 Beijing Olympics

ROLE: Only Sports Marketing Consultancy for whole Olympic planning SOLUTIONS: Developed whole sponsorship master planwith the marketing teams Initiated the “Tsingtao Beer Olympic Roadshow” project by designing the whole project and convincing local office’s participation… Developed an integrated leveraging programs to co-ordinate internal and external forces RESULTS: Successfully turned Tsingtao Beer into a younger, energetic brands than before and more importantly drove good sales