China Cup International Reggatta

ROLE: Sports Marketing Consultancy SOLUTIONS: - Defined a unique branding as “Blue Pilot” with focused themed events around “sport, entertainment and education” - Established first professional sponsorship platform with well-defined rights, valuation and key leveraging projects… RESULTS: - Develop more professional, well-defined event platforms by focusing “Blue Pilot” theme - Secured Audi and many major sponsors after developed this professional platform