Philips

ROLE: Sports Marketing Agency for Team China (during ISL) SOLUTIONS: Developed a tailor-made proposal for Philips sponsoring Team China (i.e. the Chinese National Football Team program for qualifying into FIFA World Cup 2002) Secured Philips as first presenting partner for Team China for supporting all men’s, women’s and youth team going to the world stage RESULTS: For the public, this had helped Philips generate high media exposure in co-ordination with its youth football program.