Toyota and Chinese Athletes

ROLE: Sports Marketing Consultancy SOLUTIONS: - After extensive research, Prescient devised a unique, creative sponsorship plan for Toyota - Selected and signed with seven athletes from the Chinese Swimming, Synchronized Swimming, Gymnastics and Badminton Teams to participate in a series of activities at “Reiz” launch events. RESULTS: - By matching the feature between the car and athletes, creatively developed this as Toyota’s Olympian Roadshow at a effective costing...