Team China

ROLE: Exclusive Sports Marketing Agency for Team China (during ISL) SOLUTIONS: Launched a totally new marketing program for the Chinese National Football Association regarding how to build the national team qualifying into FIFA World Cup 2002 Developed whole commercial platform and managed all operation and promotion Brought in Bora as the “magic coach”, 12+ matches p.a., nationwide broadcast… RESULTS: Developed critical turn-key solution for CFA by bringing in professional management